yes, warm colors are represented to the fast food business, and i think it's just because of the feelings of the hot food directly.
however, for me, warm colors also represent unhealthful and getting fat, i think it's related to the weight of colors. so the fast food never can repersent a healthful image.
on the other hand, cool colors are easily linked with weightlessness & lightness for the food, thus it's easy to be linked to diet food.
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