Project 1 - The Impact of Fashion Color Trends

A certain designs of Vivienne Westwood will be affected by the color trends, and i think it's due to the sales volume.

So that these designs are usually common and more commercial than others. and more consumers are willing to purchase those items.

Moreover, when Vivienne Westwood is using these colors, she perfers to use monochomatic color scheme. and i think it's more acceptable for the comsumers.

Logo 2 - Warm Colors=Fast Foods?

yes, warm colors are represented to the fast food business, and i think it's just because of the feelings of the hot food directly.

however, for me, warm colors also represent unhealthful and getting fat, i think it's related to the weight of colors. so the fast food never can repersent a healthful image.
on the other hand, cool colors are easily linked with weightlessness & lightness for the food, thus it's easy to be linked to diet food.

Logo 1 - Such a little thing...

In order to share the same marketplaces, all companies need to differentiate themselves from others. Logo is very important to brand recognition, esp the colors it used.

There are many brand's logos using the same color scheme, but they just change a little thing(hue, shade, tint or value), and then you can easily identify them from each other.

So the color is one of the most important thing to a company because of the economic value of identity.